Project: Advertising Campaign Design

Client: Nissan – D&AD New Blood

Medium: Print

Overview: Completed as part of the 2013 D&AD New Blood awards, I worked with another designer to create a campaign that was to promote Nissan to a younger audience. Our market research showed that Nissan was a brand that a lot of young people shun for other car markers, as they see Nissan as a car for the older generation. We wanted to change this, so came up with several messages to illustrate the power of Nissan’s cars and the journey that you can go on with them, rather than the cars themselves.